OOH advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes.

Out-of-Home Media Advertising is focused on marketing to consumers when they are “on the go” in public places, in transit, highway ,street , Bus stop specific commercial locations OOH advertising formats fall into six main categories: billboards, street, roads, highways, transit, and alternative..Outdoor advertising is effective to promote product and services we can target the audience and places..